Wall running, flips and trampolining

Every trampoline facility in Australia makes most of its money from the same source: children's birthday parties and school holiday programs. When we decided to make RunTheWall adults-only, 18 and over, every business advisor we spoke with said the same thing. "You are leaving money on the table." They were right. And we did it anyway.

Here is why.

Adults Need Their Own Space

Think about the last time you tried something physically challenging in public. Now imagine doing it in a room full of ten-year-olds who are better at it than you. That is the reality for most adults who walk into a trampoline park. The environment is designed for kids: the music, the energy, the supervision ratios, the marketing. Adults are tolerated, not prioritized.

The result is predictable. Adults feel self-conscious, out of place, and unlikely to return. Research by Eather and colleagues (2023) in Systematic Reviews found that sports participation has meaningful positive effects on adult mental health and wellbeing. But those benefits only materialize if people actually keep showing up. Environment matters enormously.